SublyMatchmaking for NYCApartments & Sublets
Find (or fill) a NYC apartment through a WhatsApp agent—no new platform to learn, no transaction fees to pay.
Built for NYC speed
"Found my summer sublet in 3 days. No back-and-forth, no scams."
— Sarah M., Columbia MBA
"Filled my 2BR in a week. Only got serious inquiries."
— Mike R., East Village Host
"Finally, no more scrolling through outdated listings."
— Jason L., Tech Relocator
Trusted by early NYC renters & hosts (beta)
NYC apartment hunting is broken
Whether you're renting or subletting, the current system wastes everyone's time.
Fragmented Search
Group chats, forums, marketplaces—your perfect apartment is scattered across a dozen places.
Scams & Spam
Fake listings, ghosting, and endless tire-kickers waste your time and energy.
Outdated & Slow
By the time you find a good listing, it's already gone. Back-and-forth takes forever.
The Solution
A matchmaking agent, not a marketplace
Subly works in WhatsApp to connect renters and lenders based on fit—not who scrolls fastest.
Fit Score Matching
We analyze preferences and listing details to show you matches that actually make sense.
Warm Introductions
No cold messages. Subly creates a group chat with context, so both sides know what to expect.
Smart Nudges
Automated follow-ups keep conversations moving—no more ghosting or dead ends.
How it works
Simple steps to find or fill your NYC apartment—all through WhatsApp.
Chat with Subly
Open WhatsApp, tell us what you're looking for—budget, location, move-in dates, must-haves.
Get Matched Listings
Receive curated matches with key details and a fit score. No endless scrolling.
Request Intro
Like a listing? We create a group chat with the host and share relevant context to get things moving.
Built for both sides
Whether you're looking for a place or filling one, Subly has your back.
For Renters
Stop wasting hours on dead ends. Let Subly do the searching while you focus on what matters.
- Faster matches based on your actual preferences
- Curated listings—no spam, no scams
- Guided next steps with warm introductions
- No new app to download or learn
For Lenders
Fill your place faster with qualified renters. No more sorting through hundreds of unqualified messages.
- Pre-qualified leads, fewer tire-kickers
- Automated follow-ups keep renters engaged
- Always-on assistant for scheduling and questions
- Track interest and manage inquiries easily
Simple, transparent pricing
Renters always free. Lenders choose the plan that works for them.
Lender Subscription
Free for waitlist members!
- Unlimited listing posts
- Pre-qualified renter leads
- Automated follow-ups & nudges
- Interest tracking dashboard
- Priority support via WhatsApp
Pay As You Go
Only pay when Subly successfully connects you with a renter.
- No monthly commitment
- Pay only when matched
- Access to verified renters
- Basic listing support
Renters are always free. No hidden fees for anyone.
Join the waitlist
Be the first to know when Subly launches in your area. Early access for waitlist members.
Frequently asked questions
Got questions? We've got answers.
We verify listings through our onboarding process and use pattern detection to flag suspicious activity. Our warm introduction system means both parties have context before connecting, and we track all conversations to ensure accountability. While no system is perfect, our matching approach significantly reduces exposure to bad actors compared to open marketplaces.
Subly is completely free for renters. We make money from lender subscriptions, not from renters or transaction fees. You'll never pay to use our matching service.
For $10/month (free for waitlist members!), lenders get unlimited listing posts, pre-qualified renter leads, automated follow-ups and nudges, an interest tracking dashboard, and priority WhatsApp support. We also offer a Pay As You Go option at $1 per match. No transaction fees, no hidden costs. Cancel anytime.
We're launching with coverage across all five boroughs of NYC—Manhattan, Brooklyn, Queens, the Bronx, and Staten Island. We're especially active in high-demand neighborhoods like the East Village, Williamsburg, Bushwick, UWS/UES, and Astoria. Expanding to other cities soon.
When a renter requests an introduction, Subly creates a WhatsApp group with both parties and provides context—renter preferences, listing details, and fit score. This gives both sides a head start and makes the conversation more productive than cold outreach.
Yes. We only share relevant details with your explicit consent during the introduction process. Your contact information is never sold or shared with third parties. We use your preferences solely to improve matches.
Subly is designed for both short-term sublets (1-6 months) and longer-term rentals. During onboarding, you'll specify your timeline and we'll match you accordingly.
No! Subly works entirely through WhatsApp—the app you already use. No downloads, no new logins, no learning curve. Just message us and we'll guide you through the rest.
Ready to find your next NYC home?
Join thousands of New Yorkers who are done with the old way of apartment hunting.